The social media advertising has taken a big leap and came out of their old-age information-sharing paradigm. Recently I came across a highly interactive and collaborative social media campaign launched by Disneyland Paris. At first, the application seemed very fundamental but believe me you would simply love it.
Just open the url – www.theyarelanding.eu on your web browser. You will become a part of their new generation festival. But how you will celebrate? Let’s put it simple. Here you will meet Mr. and Mrs. Incredible who will come to your Facebook profile page and show some stunts.
The most distinguished part of this social media campaign is that these characters will be your virtual friends forever. They are not only adventurous but will let you inform about latest updates, offers, puzzles, jokes and many other elements. The progress bar has replaced with parachutes displaying progress percentage. This websites takes you to a replica of your current Facebook page. So, you need to be logged in for complete adventure.
This couple will burst a hole in your page and spill your images all over the page. Even your profile picture will not stick to its usual place as they will treat it as a football. Don’t worry they will put it back to the right place.
So, get yourself introduced to these new sexy creatures.
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